Our Story
Built from the Heart, for Every Moment
Core is more than just a mobile accessories brand; it’s a culture, a mindset, and a movement for the new generation. Founded under the visionary leadership of Mr. Nilesh Mali, a young entrepreneur who also built the iconic brand KDM, Core represents the evolution of ambition, energy, and edge. Rising from modest beginnings in 2022, Mr. Mali’s journey from retail floors to building a pan-India brand is a testament to resilience, hustle, and purpose
Tech should feel personal. It belongs in your everyday life, not just in your pocket, but in your pace. It is built for doers, dreamers, hustlers, and high performers. Whether you're on a run, in a jam-packed metro, or vibing in your personal zone, we’re right there with you. That’s the idea Core was built on
We make high-quality, affordable tech that fits right into your day whether you’re heading to class, hopping cities, grinding at work, or just living in the moment.
We’re proud to be in the hands and homes across India, especially in Tier 2 and Tier 3 cities where dreams are big, and ambition is real.
But at the core of Core?
It’s people. It’s you.
The ones who hustle, who create, who move.
That’s the Core way.
Core Cult
Power-packed mobile accessories built for those who grind, hustle, and live with intensity. From bass-heavy Headphones, Speakers, Neckbands TWS to high-endurance Travel Charger, Power Banks, USB Cable Core Cult delivers style, strength, and soul in every product.
What is Core Cult?
Core Cult is not just a tech brand — it’s a movement.
Inspired by fitness, grounded in discipline, and designed for performance, Core Cult creates high-quality mobile accessories for those who live on the go and never settle.
Whether you're a Millennial scaling your hustle,a Gen Z creator building your brand,
or a Gen Alpha growing up in a digital-first world, Core is designed to move with you.
CORE inspires you to strengthen your center — not just your abs, but your values, focus, and emotional alignment.
Core Vision - Grow More
At Core, we believe growth isn’t just about numbers it’s about people, relationships, and the promise of progress. Nilesh’s vision is rooted in something deeply personal: to see Core become a trusted part of every household in India, especially in places where access and affordability still matter most.
Our mission goes beyond products it’s about powering dreams. We’re committed to fueling the growth of every Core companion, empowering our partners to scale sustainably and confidently. Whether it’s a small-town dealer or a budding entrepreneur, we stand by them with the tools, support, and belief to grow and grow fast.
Core Mission - 10X Rapid Growth
At Core, we are committed to fueling every growth, of every Core companion.Our mission is to empower each partner to achieve sustainable and rapid 10x growth within two years.
We are dedicated to providing the best we don’t just want to be a brand, we’re building a movement of connection.
So whether you're chilling, hustling, creating, or just being you, Core is here to help you stay connected to what matters most and grow with heart, always.
Because when you live more, you feel more.
And that’s what we’re all about.
Core - Live More.